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Go Local Fiji Transfers & Tours

Go Local Fiji

LOCAL BUSINESS, FIJI · GOLOCALFIJI.COM.FJ

1,532 clicks and 77,874 impressions for taxi booking searches, plus 2,838 clicks and 63,261 impressions for cab booking, both ranking on page one for their target keywords.

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01OVERALL PERFORMANCE

3 months into the campaign

TOTAL CLICKS
14.3K
up from 6.68K
TOTAL IMPRESSIONS
456K
up from 253K
AVERAGE POSITION
15.7
up from 19.3

12 months into the campaign

A year in, the top-performing pages are exactly the commercial ones the campaign targeted: cab booking, taxi booking, and driver-with-car-for-hire.

Go Local Fiji top pages by clicks and impressions at the 12-month mark, led by cab-booking, the homepage, and taxi-booking
CAMPAIGN GOALS
  • Improve Google rankings
  • Get organic traffic
  • Bring targeted traffic
  • Grow revenue
02KEYWORDS

Where the campaign moved the needle.

Search volume and current Google position for the highest-priority keywords in the campaign.

GENERAL KEYWORDS
KeywordVolumePosition
Fiji Taxi800#1
Fiji Cab1,200#3
Things to Do in Fiji1,100#5
Cab Booking Fiji1,900#3
Minibus Hire Fiji1,000#3
Private Driver Fiji800#1
Private Boat Transfer Fiji900#1
CITY-SPECIFIC KEYWORDS
KeywordVolumePosition
Helicopter Transport Fiji200#2
Nadi Airport Boat Transfer900#1
Nabalasere Waterfall540#1
Bungee Jumping Fiji700#1
Nadi Airport Transfers400#2
BBQ Boat Fiji320#2
How to Get to Fiji from Europe100#3

Position is the average Google ranking across Fiji, Australia, and New Zealand, Go Local Fiji's target markets for inbound travelers.

03CHALLENGE & SOLUTION
THE CHALLENGE

Limited keyword targeting leading to low topical authority

Go Local Fiji was struggling with low organic visibility and poor keyword rankings across important service pages. The website had very limited traffic and page views because the pages weren't properly optimized for high-intent travel and transport keywords. On top of that, several technical SEO issues were affecting indexing, crawlability, and overall site performance.

  • Low rankings for target keywords
  • Weak organic traffic and page visibility
  • Technical SEO and indexing issues
THE SOLUTION

Strategic on-page SEO and technical optimization

We implemented a complete SEO strategy focused on improving keyword relevance, technical health, and website authority. Service pages were optimized with keyword-focused content and metadata, while technical SEO issues were fixed to improve crawlability, indexing, and page speed. We also strengthened the site's authority through quality backlink building and internal linking improvements.

  • Optimized on-page SEO and target keywords
  • Fixed technical SEO issues and improved speed
  • Built high-quality backlinks and improved metadata
04RESULTS

Significant organic traffic growth

Organic traffic increased consistently after optimizing service pages for high-intent Fiji travel and transport keywords. Pages like Taxi Booking, Airport Transfers, and Car Rentals started attracting targeted users searching for transportation services in Fiji.

Strong improvement in keyword rankings

Multiple target keywords achieved higher Google rankings across important commercial pages. Keywords related to taxi booking, airport transfers, cab services, and Fiji transport started ranking on the first page, increasing overall search visibility.

Improved topical authority in the Fiji travel industry

Expanding and optimizing service-focused landing pages helped strengthen Go Local Fiji's topical relevance within the travel and transportation niche, which also lifted visibility for related pages across the site.

Better user engagement and search performance

The optimized pages delivered stronger engagement signals, including improved click-through rates, better session duration, and increased page views, as users landed on pages more aligned with their search intent.

Positive impact on leads and booking inquiries

Higher rankings for commercial-intent keywords brought more qualified traffic to the site, leading to increased booking inquiries and stronger organic lead generation for transport and travel services in Fiji.

05HOW LONG IT TOOK

The path to these results.

  1. 01
    MONTH 1
    • Project research and planning
    • Keyword research
    • SEO execution roadmap
  2. 02
    MONTHS 2 & 3
    • On-page SEO implementation
    • Technical SEO fixes
    • Started building business listing backlinks
  3. 03
    MONTHS 4 & 5
    • Content creation (city-based pages & blogs)
    • Web content optimization
    • Backlink strategy and execution
  4. 04
    MONTH 6
    • Ranking tracking and performance review
    • Final optimizations
    • Focus on conversions from SEO traffic

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